Joshua Garity

20 Years of UX/HCI Leadership

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Hello.

I write about insights relating to my 20 years of leadership experience scaling products for industry leading global partners as well as mentoring startups toward investment and eventual acquisition.

Alone
Observations

Behavioral Change and the Covid-19 Global Pandemic

I know everything going on is pretty crazy. I know looking at raw data lacks context in most cases....
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Color Theory, Web Design

Best Buy Rebrand: Golden Ratio and Color Psychology

Best Buy recently went through a rebranding effort that Whit Alexandar, Chief Marketing Officer, claimed would “build more aggressively...
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Business

Failing Retail: Amazon Is Not the Problem

Many blame Amazon’s dominance in the retail market for unimpressive earnings by big-box-stores; that they’ve created a culture of...
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Behavior

Netflix Patches: Incentivizing binge watching behavior in children

Yesterday, Variety ran a story detailing Netflix’s roll out of patches, Netflix’s version of gamification badges, that will further...
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Web Design

Amazon.com Redesign: The Trend of Forced User Behavior

What happens when Amazon begins using more aggressive tactics that betray the solid foundation of user testing?
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Business

Ad Displacement: The Coup d’état of Marketing Strategy

How do you disrupt marketing campaigns without spending as much money as your competitor?
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Business

Determine your marketing budget with Candy Crush Saga

What if you knew exactly what day new customers were likely to double if you advertised properly? Chances are,...
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brand

Designing with Instinct: Santorum’s Website and the Golden Ratio

In this breakdown you will learn: How facial expressions of primates help determine our trust in others. How using...
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brand

What Newt Gingrich’s Website Can Teach You About Influence

Not too long ago I noticed something intriguing about the State of the Union speech. For the second year...
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Life

Productivity: Time Management is a Fraud

How often do you wish you had more time in a day? Do you tell yourself you could be...
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Recent Posts

  • Alone

    Behavioral Change and the Covid-19 Global Pandemic

    March 15, 2020
  • Best Buy Rebrand: Golden Ratio and Color Psychology

    May 15, 2018
  • Failing Retail: Amazon Is Not the Problem

    March 17, 2018

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75x award-winning UX strategist & behavior-centric entrepreneur. My focus is on bridging the gap between business needs and market expectation in the interactive space.

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2020 © by Joshua Garity. Need UX Help? Email Me.