Influencing Customer Behavior with Interactive Psychology

Every aspect of our online decision making has been conditioned into our behavior over time. Some of it started...

Crowd Sourcing Customer Reviews: Kmart’s Success and Angie’s List Fail.

57% of shoppers trust customer reviews as a research source. Stores are cashing in on the...

ABC has convinced its customers to repurchase product they already own just to get their hands on the coveted...

Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates...

Over the last ten years I have noticed an oddly consistent trend in small business advertising habits. Other business...

In the end, whether this turns out to be part of a marketing plan or not, Apple wins. On...

Our brain is being spammed by 3,000 ads and corporate messages per day. We are all too familiar with...