With all of the commotion surrounding Google’s latest social media attempt most of us have been left on the outside of the beta wall. However, each of us is able to use the revised Google toolbar that can be seen throughout the Google family of products like Search, Maps and Gmail. Google has pulled the [...]
Every Monday The Social CMO holds “Marketer Monday”, or #MMchat for short, on Twitter at 8:00pm Eastern Time. They feature a Twitter based Social Media conversation about marketing hosted by @TheSocialCMO. Tonight, a retweet by Matthew Kammerait caught my attention. It included these thought provoking Social Media keywords. Social Media Golden Rules @tomob: helpful human [...]
Your Social Media engagement needs a budget or you will go bankrupt on time.
It’s no coincidence that we see an endless stream of blog posts about how to get more twitter followers. About the sweet spot of tweeting 20 times per day to engage followers. That retweeting messages can increase your social media brand awareness by sharing. Having a goal of obtaining 50,000 followers is great. But have you asked yourself if you actually need that many?
…that doesn’t make us egotistical at all. It means we are passionate about what we experience. The abilities of individuals have grown at an exponential rate in recent years. Each one of us has become our own brand. We find ourselves in positions of influence on a daily basis thanks to Social Media. LeBron James [...]
With any successful platform there will be companies that try to spend their way into public awareness. Earlier this week Twitter began testing their new Promoted Trends ad platform; an extension of their Promoted Tweets platform. According to Twitter, “These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and [...]
Reassurance that problems will be fixed is not enough. More and more companies are looking to Social Media to facilitate and engage their customers. Life can be incredibly stressful depending on the support system in place. We want to know that we can trust your brand or service before we are customers. To know that [...]
Which are you? The drug dealer or the pay it forward networker. What separates you from every other successful industry professional out there? If I called all of your clients today, without time for them to prepare, what would each of them say about you? Are you reliable? Hard working? Honest? When a problem arises [...]
Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates Social Media lead generation. Lead Grade = (2Li+Tw – Fb) / .5TL. How did I determine this and, more importantly, what does it mean? A couple of weeks ago Jim Raffel wrote an article asking how [...]
When did increasing brand awareness become optional? I have noticed a consistent trend in small business advertising habits over the last ten years. Business owners feel the need to launch ad campaigns when business is slow or possibly even non-existent. When I suggest they advertise while business is strong they typically respond, “it is not [...]
