Web standards provide us with a certain level of instinctual guidance. Our brain associates underlined words as a gateway to access more information. Every aspect of our online decision making has been conditioned into our behavior over time. Some of it started up to 65 million years ago. With clear focus you can bypass the [...]
With all of the commotion surrounding Google’s latest social media attempt most of us have been left on the outside of the beta wall. However, each of us is able to use the revised Google toolbar that can be seen throughout the Google family of products like Search, Maps and Gmail. Google has pulled the [...]
Consistency is the key to sustainability. Not revenue made by advertising dollars.
When a company, blog or application grows exponentially in a short amount of time there will be growing pains. Even if the growth is rapid consistently over a long period of time. That is the nature of life. You focus on what needs to be done right now and often forget about smaller tasks that need fixing. Business is about maintaining relationships. Not just building them. In our personal life, when the other partner isn’t listening to the core issues and trying to divert attention to other things they are doing what do we do? Speak up. And if nothing changes over a longer course of time we go our separate ways. Is the inevitable breakup looming between Facebook and their users?
Think of your website as your Online CEO.
If you were approached by someone and told you have 5 seconds to engage them. To manufacture brand loyalty. How would you respond? Every time someone visits your website this happens subconsciously. Showcasing your most important information may result in further brand engagement. Great web design does this for you. If designed by an experienced professional your company will benefit greatly.
Imagine paying for a service that required you to call or email the company for common changes…would you remain a long-term customer? Probably not. Last week we talked about two different user types that interact with your application. This week I will detail the impact of front-end design, good or bad, on your brand as [...]
What defines successful front-end design? Cater to both types of users – basic and expanded. In an ideal world the end user would never be forced to guess how to get from point A to point B. Or, as Steve Krug says, “Don’t Make Me Think.” Is this always possible? We have been trained to [...]
