At the start of each year I take a few days to review the state of my business. How did my core services perform compared to previous years? Can I determine a trend in the industry, or client requests, that I should adjust to? With as little as 15 minutes you can start your new [...]
57% of shoppers trust customer reviews as a research source.
Stores are cashing in on the popular trend of showcasing customer reviews to soft sell products in store, print and television advertising campaigns. This sales technique gained large scale popularity during last year’s holiday shopping season. It plays into three key psychological triggers of…
…that doesn’t make us egotistical at all. It means we are passionate about what we experience. The abilities of individuals have grown at an exponential rate in recent years. Each one of us has become our own brand. We find ourselves in positions of influence on a daily basis thanks to Social Media. LeBron James [...]
With any successful platform there will be companies that try to spend their way into public awareness. Earlier this week Twitter began testing their new Promoted Trends ad platform; an extension of their Promoted Tweets platform. According to Twitter, “These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and [...]
The act of emailing, tweeting or messaging someone isn’t exactly communication. I write a lot about how to best position yourself through the far reaching network of Social Media. But I am beginning to notice a scary trend. Companies forgetting about traditional business techniques. Namely, customer appreciation through focused attention. Enjoy the article? Sign up [...]
Over the last ten years I have noticed an oddly consistent trend in small business advertising habits. Other business owners just like you are doing things completely backwards. Surely you can’t be one of them too, right? Let’s find out. Remain at the forefront of a customer’s mind…if you aren’t, someone else is. Do you [...]
In the end, whether this turns out to be part of a marketing plan or not, Apple wins. On June 22, 2009 The New York Times published an article entitled “Apple’s Management Obsessed With Secrecy Grows Stronger.” In it writers Brad Stone and Ashlee Vance wrote, “Few companies, indeed, are more secretive than Apple, or [...]
The traditional sales model becomes one large flow chart of canned responses. When I began to spread my wings as an entrepreneur in the late nineties it was nearly a form of heresy to change the process of a traditional sales model. It became one large flow chart of canned responses. Master your elevator pitch [...]
Our brain is being spammed by 3,000 ads and corporate messages per day. We are all too familiar with the over saturation of forced marketing attempts at the gas pump. Displayed with a sense of desperation on the gas handle, pump, signage, loud speaker, touch screens and now televisions. Each of them pitching the latest [...]
Sign up below to receive occasional insight into how you can use behavioral psychology to boost the success of your business.
