ABC has convinced its customers to repurchase product they already own just to get their hands on the coveted 5%. On May 23, 2010 the Lost series finale aired. It was watched by 13.5 million viewers and became a trending topic across social media networks immediately. Dedicated fans argued the effectiveness of the final episode [...]
Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates Social Media lead generation. Lead Grade = (2Li+Tw – Fb) / .5TL. How did I determine this and, more importantly, what does it mean? A couple of weeks ago Jim Raffel wrote an article asking how [...]
The act of emailing, tweeting or messaging someone isn’t exactly communication. I write a lot about how to best position yourself through the far reaching network of Social Media. But I am beginning to notice a scary trend. Companies forgetting about traditional business techniques. Namely, customer appreciation through focused attention. Enjoy the article? Sign up [...]
Over the last ten years I have noticed an oddly consistent trend in small business advertising habits. Other business owners just like you are doing things completely backwards. Surely you can’t be one of them too, right? Let’s find out. Remain at the forefront of a customer’s mind…if you aren’t, someone else is. Do you [...]
In the end, whether this turns out to be part of a marketing plan or not, Apple wins. On June 22, 2009 The New York Times published an article entitled “Apple’s Management Obsessed With Secrecy Grows Stronger.” In it writers Brad Stone and Ashlee Vance wrote, “Few companies, indeed, are more secretive than Apple, or [...]
Imagine paying for a service that required you to call or email the company for common changes…would you remain a long-term customer? Probably not. Last week we talked about two different user types that interact with your application. This week I will detail the impact of front-end design, good or bad, on your brand as [...]
The traditional sales model becomes one large flow chart of canned responses. When I began to spread my wings as an entrepreneur in the late nineties it was nearly a form of heresy to change the process of a traditional sales model. It became one large flow chart of canned responses. Master your elevator pitch [...]
What defines successful front-end design? Cater to both types of users – basic and expanded. In an ideal world the end user would never be forced to guess how to get from point A to point B. Or, as Steve Krug says, “Don’t Make Me Think.” Is this always possible? We have been trained to [...]
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