Web standards provide us with a certain level of instinctual guidance. Our brain associates underlined words as a gateway to access more information. Every aspect of our online decision making has been conditioned into our behavior over time. Some of it started up to 65 million years ago. With clear focus you can bypass the [...]
To some, success lies within making a difference; making a product easier to use; streamlining a business process that cuts expenses or touching the lives of others and helping those in need. But where does respect for the quality of our own work factor in? How often do we question the value of what we [...]
When running a business your main goal is to collect payment from your customers. Everything you do is motivated by revenue in some way. Your mission for payment should always be “If a customer is trying to pay me, let me make it quick and easy.” That seems pretty straight forward right? This morning I [...]
Consistency is the key to sustainability. Not revenue made by advertising dollars.
When a company, blog or application grows exponentially in a short amount of time there will be growing pains. Even if the growth is rapid consistently over a long period of time. That is the nature of life. You focus on what needs to be done right now and often forget about smaller tasks that need fixing. Business is about maintaining relationships. Not just building them. In our personal life, when the other partner isn’t listening to the core issues and trying to divert attention to other things they are doing what do we do? Speak up. And if nothing changes over a longer course of time we go our separate ways. Is the inevitable breakup looming between Facebook and their users?
Would your business be sustainable if 10% of your customers walked away?
Many of you are familiar with the potential divorce between Chris Pearson (DIY Themes) and Matt Mullenweg (WordPress) over GPL compliance. I have received numerous emails from readers asking how it will effect their blogging platform of choice. Relax. Pour yourself a glass of spanish cava or red wine. Take a sip. It’s ok. What? Chris Brogan just posted an article on his official divorce of Thesis? Ok. Well. We need to talk.
An unfocused company is an unsustainable company. On my way to a meeting this week I passed through a small, typical suburban town. Its landscape dotted with single family homes sandwiched between apartment complexes, duplexes and gas stations. A melting pot of income levels and careers. On the front lawn of one apartment was two [...]
57% of shoppers trust customer reviews as a research source.
Stores are cashing in on the popular trend of showcasing customer reviews to soft sell products in store, print and television advertising campaigns. This sales technique gained large scale popularity during last year’s holiday shopping season. It plays into three key psychological triggers of…
We need to focus on the most important thing in front of us at any given moment. Time began to slow as I focused my attention on a four-thousand pound vehicle taking over my lane. My hand punched toward the steering wheel sounding the horn. In one hand the driver’s cell phone. The other hand, [...]
With any successful platform there will be companies that try to spend their way into public awareness. Earlier this week Twitter began testing their new Promoted Trends ad platform; an extension of their Promoted Tweets platform. According to Twitter, “These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and [...]
Reassurance that problems will be fixed is not enough. More and more companies are looking to Social Media to facilitate and engage their customers. Life can be incredibly stressful depending on the support system in place. We want to know that we can trust your brand or service before we are customers. To know that [...]
