When running a business your main goal is to collect payment from your customers. Everything you do is motivated by revenue in some way. Your mission for payment should always be “If a customer is trying to pay me, let me make it quick and easy.” That seems pretty straight forward right? This morning I [...]
Would your business be sustainable if 10% of your customers walked away?
Many of you are familiar with the potential divorce between Chris Pearson (DIY Themes) and Matt Mullenweg (WordPress) over GPL compliance. I have received numerous emails from readers asking how it will effect their blogging platform of choice. Relax. Pour yourself a glass of spanish cava or red wine. Take a sip. It’s ok. What? Chris Brogan just posted an article on his official divorce of Thesis? Ok. Well. We need to talk.
57% of shoppers trust customer reviews as a research source.
Stores are cashing in on the popular trend of showcasing customer reviews to soft sell products in store, print and television advertising campaigns. This sales technique gained large scale popularity during last year’s holiday shopping season. It plays into three key psychological triggers of…
We need to focus on the most important thing in front of us at any given moment. Time began to slow as I focused my attention on a four-thousand pound vehicle taking over my lane. My hand punched toward the steering wheel sounding the horn. In one hand the driver’s cell phone. The other hand, [...]
With any successful platform there will be companies that try to spend their way into public awareness. Earlier this week Twitter began testing their new Promoted Trends ad platform; an extension of their Promoted Tweets platform. According to Twitter, “These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and [...]
Reassurance that problems will be fixed is not enough. More and more companies are looking to Social Media to facilitate and engage their customers. Life can be incredibly stressful depending on the support system in place. We want to know that we can trust your brand or service before we are customers. To know that [...]
ABC has convinced its customers to repurchase product they already own just to get their hands on the coveted 5%. On May 23, 2010 the Lost series finale aired. It was watched by 13.5 million viewers and became a trending topic across social media networks immediately. Dedicated fans argued the effectiveness of the final episode [...]
Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates Social Media lead generation. Lead Grade = (2Li+Tw – Fb) / .5TL. How did I determine this and, more importantly, what does it mean? A couple of weeks ago Jim Raffel wrote an article asking how [...]
The act of emailing, tweeting or messaging someone isn’t exactly communication. I write a lot about how to best position yourself through the far reaching network of Social Media. But I am beginning to notice a scary trend. Companies forgetting about traditional business techniques. Namely, customer appreciation through focused attention. Enjoy the article? Get email [...]
When did increasing brand awareness become optional? I have noticed a consistent trend in small business advertising habits over the last ten years. Business owners feel the need to launch ad campaigns when business is slow or possibly even non-existent. When I suggest they advertise while business is strong they typically respond, “it is not [...]
