Make it easy for customers to pay early. Incentives not extra work.

When running a business your main goal is to collect payment from your customers. Everything you do is motivated...

Switching from Thesis to Genesis: Chris Brogan’s Influence

Would your business be sustainable if 10% of your customers walked away? Many of you are...

57% of shoppers trust customer reviews as a research source. Stores are cashing in on the...

We need to focus on the most important thing in front of us at any given moment. Time began...

With any successful platform there will be companies that try to spend their way into public awareness. Earlier this...

Reassurance that problems will be fixed is not enough. More and more companies are looking to Social Media to...

ABC has convinced its customers to repurchase product they already own just to get their hands on the coveted...

Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates...

The act of emailing, tweeting or messaging someone isn’t exactly communication. I write a lot about how to best...

Over the last ten years I have noticed an oddly consistent trend in small business advertising habits. Other business...