Facebook is Ignoring Core Issues. Is it time to leave?

Consistency is the key to sustainability. Not revenue made by advertising dollars.

When a company, blog or application grows exponentially in a short amount of time there will be growing pains. Even if the growth is rapid consistently over a long period of time. That is the nature of life. You focus on what needs to be done right now and often forget about smaller tasks that need fixing. Business is about maintaining relationships. Not just building them. In our personal life, when the other partner isn’t listening to the core issues and trying to divert attention to other things they are doing what do we do? Speak up. And if nothing changes over a longer course of time we go our separate ways. Is the inevitable breakup looming between Facebook and their users?

A New Archetype of Entrepreneur is Emerging

Without motivational thought you won’t learn anything.

Ten years ago entrepreneurs dreamed of running global corporations with hundreds of employees. Owning a private jet. Smoking the best cigars money could buy. Today, entrepreneur is an outdated word. We don’t live in a Mad Men world any more. The mindset of working your way to the top has become an afterthought…

Time Budgeting. Do You Really Need More Twitter Followers?

Your Social Media engagement needs a budget or you will go bankrupt on time.

It’s no coincidence that we see an endless stream of blog posts about how to get more twitter followers. About the sweet spot of tweeting 20 times per day to engage followers. That retweeting messages can increase your social media brand awareness by sharing. Having a goal of obtaining 50,000 followers is great. But have you asked yourself if you actually need that many?

Stop Buying Conversation Starters & Develop Your Business.

Once you take away all of the shiny toys, we all become the same.

You may have made the same mistakes that I did when starting my company nearly ten years ago. I was young. Stupid. I secured a large business loan and proceeded to buy everything I thought the company needed. In cash. Sound familiar? I had a kid in the candy store sort of mentality. But…

Build a Sustainable Business by Opening a Lemonade Stand

An unfocused company is an unsustainable company. On my way to a meeting this week I passed through a small, typical suburban town. Its landscape dotted with single family homes sandwiched between apartment complexes, duplexes and gas stations. A melting pot of income levels and careers. On the front lawn of one apartment was two [...]

LeBron James: A Social Media Brand on a Larger Stage Than Us

…that doesn’t make us egotistical at all. It means we are passionate about what we experience. The abilities of individuals have grown at an exponential rate in recent years. Each one of us has become our own brand. We find ourselves in positions of influence on a daily basis thanks to Social Media. LeBron James [...]

The Business Manifesto of Now: Dedicated Focus and the Suicide of Impulse

We need to focus on the most important thing in front of us at any given moment. Time began to slow as I focused my attention on a four-thousand pound vehicle taking over my lane. My hand punched toward the steering wheel sounding the horn. In one hand the driver’s cell phone. The other hand, [...]

Promoted Trends: Why Twitter’s New Ad Format Should Scare You and How to Improve It

With any successful platform there will be companies that try to spend their way into public awareness. Earlier this week Twitter began testing their new Promoted Trends ad platform; an extension of their Promoted Tweets platform. According to Twitter, “These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and [...]

Utilizing Social Media to Provide a Better Customer Service Experience

Reassurance that problems will be fixed is not enough. More and more companies are looking to Social Media to facilitate and engage their customers. Life can be incredibly stressful depending on the support system in place. We want to know that we can trust your brand or service before we are customers. To know that [...]

Everything I Learned About Business and Freelance, I Learned from Monopoly.

Success is equal parts luck and preparation. Luck can get you the perfect roll. Put you in the right place at the right time. But preparation will always close the deal. I am often asked for advice about launching a start up business or the process of leaving the work force to become a full [...]