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How ABC Capitalized on 95/5 to Create Repeat Customers with Lost Finale.

ABC has convinced its customers to repurchase product they already own just to get their hands on the coveted 5%. On May 23, 2010 the Lost series finale aired. It was watched by 13.5 million viewers and became a trending topic across social media networks immediately. Dedicated fans argued the effectiveness of the final episode [...]

wildwood film festival

From its humble beginnings, the Wildwood Film Festival (www.wildwoodfilmfest.com) has been consistently dedicated to Wisconsin film talent. With its eighth event it has showcased over 165 films that all have connections to our fine state. [1] Yes, hard to believe.  And that was only 15 years ago.  When Kevin Smith made independent low-budget film making [...]

madison mallards

Sometime during 2005 I reached out to the Madison Mallards reminiscing about how my grandfather would take me to the games back when they were called the Madison Muskies. I was incredibly impressed with how they re-branded in previous years and had become a staple of inexpensive, family entertainment that was legitimately fun for all [...]