With all of the commotion surrounding Google’s latest social media attempt most of us have been left on the outside of the beta wall. However, each of us is able to use the revised Google toolbar that can be seen throughout the Google family of products like Search, Maps and Gmail. Google has pulled the [...]
The strength of that bridge will grow over time and everyone will benefit. Employee moral has taken a devastating blow in recent years due to drastic changes in our economic outlook. Even when employed, hot button topics such as hourly rates and benefit packages are forced into top of mind and can heavily affect productivity. [...]
To some, success lies within making a difference; making a product easier to use; streamlining a business process that cuts expenses or touching the lives of others and helping those in need. But where does respect for the quality of our own work factor in? How often do we question the value of what we [...]
Determine your goals and communicate your passions to those of likemind. I’m a large advocate of discussing ROI (risk of investment / return on investment) and its relation to time and money. Due to the nature of today’s business world we tend to define investment as a financial act. It’s important to remember that the [...]
Every Monday The Social CMO holds “Marketer Monday”, or #MMchat for short, on Twitter at 8:00pm Eastern Time. They feature a Twitter based Social Media conversation about marketing hosted by @TheSocialCMO. Tonight, a retweet by Matthew Kammerait caught my attention. It included these thought provoking Social Media keywords. Social Media Golden Rules @tomob: helpful human [...]
Many of you have noticed that I have been absent from all Social Media, email and even this blog since last Saturday. Why you ask? My son was born Saturday, August 21st at 8:19 P.M. All waking moments in the past week have been focused and fully devoted to my family. I appreciate your patience as we settle in. I will return next week and publish new content frequently.
Until then, please take the time to read, comment and share my most popular articles from the past 6 months.
Consistency is the key to sustainability. Not revenue made by advertising dollars.
When a company, blog or application grows exponentially in a short amount of time there will be growing pains. Even if the growth is rapid consistently over a long period of time. That is the nature of life. You focus on what needs to be done right now and often forget about smaller tasks that need fixing. Business is about maintaining relationships. Not just building them. In our personal life, when the other partner isn’t listening to the core issues and trying to divert attention to other things they are doing what do we do? Speak up. And if nothing changes over a longer course of time we go our separate ways. Is the inevitable breakup looming between Facebook and their users?
Think of your website as your Online CEO.
If you were approached by someone and told you have 5 seconds to engage them. To manufacture brand loyalty. How would you respond? Every time someone visits your website this happens subconsciously. Showcasing your most important information may result in further brand engagement. Great web design does this for you. If designed by an experienced professional your company will benefit greatly.
Your Social Media engagement needs a budget or you will go bankrupt on time.
It’s no coincidence that we see an endless stream of blog posts about how to get more twitter followers. About the sweet spot of tweeting 20 times per day to engage followers. That retweeting messages can increase your social media brand awareness by sharing. Having a goal of obtaining 50,000 followers is great. But have you asked yourself if you actually need that many?
Would your business be sustainable if 10% of your customers walked away?
Many of you are familiar with the potential divorce between Chris Pearson (DIY Themes) and Matt Mullenweg (WordPress) over GPL compliance. I have received numerous emails from readers asking how it will effect their blogging platform of choice. Relax. Pour yourself a glass of spanish cava or red wine. Take a sip. It’s ok. What? Chris Brogan just posted an article on his official divorce of Thesis? Ok. Well. We need to talk.
