Social Media Strategy: Roles, Copywriting and A Campfire

Determine your goals and communicate your passions to those of likemind.

I’m a large advocate of discussing ROI (risk of investment / return on investment) and its relation to time and money. Due to the nature of today’s business world we tend to define investment as a financial act. It’s important to remember that the investment of your time can have more importance in your brand or career. We can always make up the money that we lost in poor investments but the time we waste today can never be returned.

You may believe that Social Media involvement and engagement is a task that requires hours of work each day to make progress. While that can be true, if you approach it intelligently you will be surprised at how much you can gain from it in a short amount of time.

Creating a successful Social Media strategy is fairly straight forward on the ground level. Determine your goals and communicate your passions to those of likemind. The difficulty comes in how you deliver your message. How you portray your brand to those followers, friends and potential customers.

Determine your role

People crave knowledge. They want to follow you because you provide value to their life. Maybe it’s an uncommon perspective to your industry or the links to quality content on other websites you share. All you have to be is consistent in your delivery and people will find you.

You don’t need to spend hours each day on Social Media to make an impact. Just be diligent in what you share. How often you push your own product. Reach out and acknowledge the people around you. Most of all be real, be yourself and be helpful.

Once you do that, all that separates you from the millions of other users out there, including your competition, is good copy.

What is good social media copywriting?

If you do not provide quality copy your electronic voice will go unheard.

Short. Succinct. Efficient and powerful. On twitter you have 140 characters to deliver your message. If you want people to share it, you need to leave extra characters for the RT, your username and comments. Is that really enough to establish your brand? Yes.

Think of your 140 character limit as an elevator pitch. If you can’t command their attention for a short period of time your pitch falls on def ears. Just like Social Media. If you do not provide quality copy your electronic voice will go unheard. People will filter you out and unfollow you. Provide substance and you will grow a following.

Focus on what is most important to you. If you work in business development provide thoughts relating to your industry. Share articles you are reading right now. RT messages you agree with or find interesting. If you like it chances are others will as well.

In short, everything has the potential be good copywriting. Unless, of course, you want to update us on your lunch. Not many people will care. Unless it includes a recipe. And it’s delicious.

Social media as a campfire

Social Media is best ignited by slowly building momentum.

Imagine your engagement in Social Media like a campfire. It is slowly kindling in the fire pit. Just a hint of fire glowing on the firewood. No flames yet. It is eager for air. Eager to grow and be seen. Next to it, you stand with a bucket of gasoline.

Many companies will look at a hopeful fire and throw the entire bucket of gasoline on it. The result? They look dumbfounded when the small amount of fire they had dies out immediately. Like the campfire, Social Media is best ignited by slowly building momentum. Place a couple sticks on the fire. Let the air get to it. Let it grow patiently. I promise you that you will soon have a roaring fire to warm up next to.

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