Social Media Golden Rules learned from #MMchat

Every Monday The Social CMO holds “Marketer Monday”, or #MMchat for short, on Twitter at 8:00pm Eastern Time. They feature a  Twitter based Social Media conversation about marketing hosted by @TheSocialCMO.

Tonight, a retweet by Matthew Kammerait caught my attention. It included these thought provoking Social Media keywords.

Social Media Golden Rules

@tomob: helpful human humble

@kammerait: playful passionate perceptive

Not surprisingly, these rules tie into what we crave from real life, and long term, interaction. Social Media isn’t an open door to a sales pitch. It can be utilized in many ways for many people. But conversation is crucial. Conversation that isn’t predicated by blatant bottom line motivation.

Think about it this way, what if I walked up to you on the street and said, “I think you would really like my product / services / brand.” Then handed you directions on how to learn more about it before promptly walking away.

Did I win you over? Make a great first impression? You are going to be a loyal customer now right? No? Wait a second. Why not? I put all that effort into engaging just you. Picking you out from the crowd. Just like I read about. You must have missed the line that said, “Without real communication your business will never be sustainable.

My addition: @iamlucid: respectful resourceful relateable

Do you think the above set provides a good basis for interaction through marketing and Social Media? What are your own Social Media golden rules?

Want to join the #MMChat discussion?

According to The Social CMO website, these tweet chats will be conducted utilizing the hashtag #MMchat and can be followed through the #MMchat link at what the #hashtag And our ongoing schedule for future chats as well as the links to transcripts from our chats already completed are always available at

Join us every #MarketerMonday evening to personally get to know, discuss cool topics and ask questions of our SPECIAL guests on #MarketerMonday Chat!


  1. MegReplySeptember 14, 2010 at 2:56 pm 

    Oh, double post. Well, feel special ;)

  2. MegReplySeptember 14, 2010 at 2:58 pm 

    consistent committed communication


  3. Joshua GarityReplySeptember 14, 2010 at 3:07 pm 

    Ah, yes. Nicely done Meg :) I’d love to fill up the alphabet with this!

  4. MegReplySeptember 14, 2010 at 3:40 pm 

    We need vowels. Then we can make acronyms!

    Authentic Appreciative Attitude

    Eminent Encouraging Evolving

    Inspiring Ingenuity Igloo (<--giggle) All together, that could make: C H E A P I R eh. ... that came out wrong. ;)

  5. SUPERGREENReplySeptember 15, 2010 at 2:10 am 

    All good points. Now if I could just BE all that ;)

  6. tomobReplySeptember 15, 2010 at 1:54 pm 


    Nice post – and thanks. I first thought about the 3 H’s years ago when advising a client – global automotive – on how best to engage with their (existing, non owned) community. I told them they will be fine if they do two things.

    Put the community’s motivations ahead of your own, and be helpful, human and humble. They did both and had great success driving advocacy for their cars.

    Social Media is not really some new thing. SM is people talking to each other. What is new is that we have tools that greatly reduce the historical friction to communication – space and time. So what SM tools to is let people do more of what we have been doing for thousands of years. Communicate to find our tribe and then become part of something.


  7. Joshua GarityReplySeptember 15, 2010 at 6:37 pm 

    Here is a tutorial for the process I see most people take on this:

    1. WANT to be
    2. PRETEND to be
    3. LEARN to be
    4. BE


  8. Joshua GarityReplySeptember 20, 2010 at 5:25 pm 

    I agree with you completely. In the current format, it has been readily available for 10 years or so now. But, beyond that, it is simply taking the act of verbal communication in the physical world and making it rapid fire and available to the masses online. Like you said, without the friction and communication brought upon by space and time.

    Social Media engagement, and community building, is very straight forward. But to succeed you truly need to be honest. Not only with yourself but your customers, followers and prospects.

    Great comment Tom. I really hope to see you back to add more insight in future posts!

  9. SUPERGREENReplySeptember 22, 2010 at 12:55 pm 

    Ha, that’s simple and brilliant. Putting those steps somewhere to keep.

  10. Free Wordpress ThemesReplySeptember 23, 2010 at 8:06 am 

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