Although Social Media as a buzz word has only been used in recent years; as a platform it has been utilized much longer. Not simply within the realm of Twitter, Facebook, MySpace but back further. Before TextAmerica. Before the implementation of Instant Messaging. Before chat rooms. Social Media was once distributed on paper. Static text written by authors. And delivered daily.
Social is a all inclusive platform. Media is the delivery method.
The death of Social Media
Each of the various agents of engagement are evolving. Expanding exponentially beyond the confines of a buzz word. The new Myspace launched on October 27, 2010 and quickly spoke loudly, through CEO Mike Jones, “We want to become the leading social entertainment destination connecting users to content that defines different entertainment tastes. We’re not a social network.”
Did you catch that? One of the, arguable, forefathers of the current Social Media landscape no longer wants to be labeled a social network. Do you find that odd? You shouldn’t. It’s a positive sentiment as a whole to the landscape we call home. It’s maturing before our very eyes into something much larger. It isn’t dying in the literal sense but shedding the cocoon it was once known as.
Don’t think Myspace is the only company leaving Social Media as a label behind them. On November 15, 2010 Facebook launched FaceMail. On their blog Joel Seligstein, Software Engineer for Facebook, ambitiously states, “Today I’m excited to announce the next evolution of Messages. You decide how you want to talk to your friends: via SMS, chat, email or Messages. They will receive your message through whatever medium or device is convenient for them, and you can both have a conversation in real time. You shouldn’t have to remember who prefers IM over email or worry about which technology to use. Simply choose their name and type a message.”
Facebook has changed course so quickly in the past few months. From being the laughing stock of many to today’s Google. A powerhouse that will mold how we interact with each other from this day forward. Facebook has taken strategic initiative to make communication in every facet of life easier. It is on the verge of single handily replacing the need for websites, email clients, photo galleries and even birthday cards.
Social Media’s time as a buzz word has come and gone.
Social Media has reached its Genesis
With Social Media being seen as the basis for artificial intelligence, killer of modern search engines and helping inspire the support of communities; the possibilities have always been there. Waiting for us to open our minds and nurture the notion of connectivity. When done positively it can change the lives of not only individuals; but the world.