The Death of Social Media

Although Social Media as a buzz word has only been used in recent years; as a platform it has been utilized much longer. Not simply within the realm of Twitter, Facebook, MySpace but back further. Before TextAmerica. Before the implementation of Instant Messaging. Before chat rooms. Social Media was once distributed on paper. Static text written by authors. And delivered daily.

Social is a all inclusive platform. Media is the delivery method.

The death of Social Media

Each of the various agents of engagement are evolving. Expanding exponentially beyond the confines of a buzz word. The new Myspace launched on October 27, 2010 and quickly spoke loudly, through CEO Mike Jones, “We want to become the leading social entertainment destination connecting users to content that defines different entertainment tastes. We’re not a social network.

Did you catch that? One of the, arguable, forefathers of the current Social Media landscape no longer wants to be labeled a social network. Do you find that odd? You shouldn’t. It’s a positive sentiment as a whole to the landscape we call home. It’s maturing before our very eyes into something much larger. It isn’t dying in the literal sense but shedding the cocoon it was once known as.

Don’t think Myspace is the only company leaving Social Media as a label behind them. On November 15, 2010 Facebook launched FaceMail. On their blog Joel Seligstein, Software Engineer for Facebook, ambitiously states, “Today I’m excited to announce the next evolution of Messages. You decide how you want to talk to your friends: via SMS, chat, email or Messages. They will receive your message through whatever medium or device is convenient for them, and you can both have a conversation in real time.  You shouldn’t have to remember who prefers IM over email or worry about which technology to use.  Simply choose their name and type a message.

Facebook has changed course so quickly in the past few months. From being the laughing stock of many to today’s Google. A powerhouse that will mold how we interact with each other from this day forward. Facebook has taken strategic initiative to make communication in every facet of life easier. It is on the verge of single handily replacing the need for websites, email clients, photo galleries and even birthday cards.

Social Media’s time as a buzz word has come and gone.

Social Media has reached its Genesis

With Social Media being seen as the basis for artificial intelligence, killer of modern search engines and helping inspire the support of communities; the possibilities have always been there. Waiting for us to open our minds and nurture the notion of connectivity. When done positively it can change the lives of not only individuals; but the world.

Photo credit

Joel Seligstein


  1. Anthony CookReplyNovember 18, 2010 at 4:26 pm 

    It scares me that more and more companies are choosing Facebook and not having any sort of Website. By not having a company Website you are restricted on what content you can upload and how you want it to be displayed. I really hope Facebook leans more towards what it was original designed for “to connect people” and not a base camp for finding information about a company.

    • Joshua GarityReplyNovember 21, 2010 at 3:59 am 

      This is a concern I hear a lot about. Especially from Jim Raffel (@raffel).

      Companies don’t own any of the content they place on third party servers like Twitter, Twitpic, Facebook, etc. It can be re-purposed, unreliable and removed without notice. Which is bad for your brand.

      On the flip side, Facebook is growing beyond comprehension. It will no longer be seen as just Facebook. It’s almost becoming synonymous with using the internet and has expanded greatly on the intent of ‘connecting people’. Much like Google became synonymous for internet searching. So allowing people to tap into your company, if done well, can provide great increase in brand awareness, customer loyalty, etc.

      But, in the end, even the best Facebook business pages, ad campaigns etc should direct people back to your own domain. A place you own and have complete control over. It makes perfect sense.

      Great thoughts, as always, Anthony :)

  2. Jim RaffelReplyNovember 21, 2010 at 1:59 pm 

    It’s been worth the wait – very nice piece Joshua. I’m wondering if Facebook couldn’t be the laughing stock again within seconds. They seem capable of huge lapses in common sense on a regular basis. Of course, it’s difficult to argue with half a billion users and growing…..

    • Joshua GarityReplyNovember 24, 2010 at 5:54 pm 

      Thanks for the kind words Jim! Much appreciated.

      Even before Facebook rolled out the ‘make Facebook your homepage’ notification it was becoming very apparent, through their business partnerships and positioning, what their goal was for 2011 and beyond. Since writing the article “Is it time to leave Facebook” they have improved in leaps and bounds. Not so much in usability, or documentation of their amazingly powerful APIs (damnit), but from a strategic standpoint.

      Facebook will become the new Google unless Google is still working on their own network that connects users to search as we know it. Imagine if Facebook launched a “Facebook homepage” that essentially took the shape of but had the tool bar on the bottom and nav for Facebook on the top. Instant game changer from day 1.

      Interesting to think about. And I see this happening within 3-6 months.

  3. Mike JonesReplyOctober 10, 2021 at 6:23 pm 

    A great example of creative strategy was the introduction of Esperanto in the year 1887. Esperanto supports the community of communities.

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