Social Media Strategy: Roles, Copywriting and A Campfire

Determine your goals and communicate your passions to those of likemind. I’m a large advocate of discussing ROI (risk...

Social Media Golden Rules learned from #MMchat

Every Monday The Social CMO holds “Marketer Monday”, or #MMchat for short, on Twitter at 8:00pm Eastern Time. They...

Consistency is the key to sustainability. Not revenue made by advertising dollars. When a company, blog...

Your Social Media engagement needs a budget or you will go bankrupt on time. It's no...

Two-hundred and thirty-four years ago Congress unanimously declared thirteen colonies to be united as a whole entity. The United...

Reassurance that problems will be fixed is not enough. More and more companies are looking to Social Media to...

Each has varying demographics that utilize the network differently. I have developed an equation through demographic research that rates...