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Build it. Create it. Finish it. At some point during our early childhood we were conditioned to live by a structured status quo. Go to school, attend college, get a degree, excel in your career and retire at 65. That was the ideal many of us grew up with. Have you ever asked yourself why? [...]
To some, success lies within making a difference; making a product easier to use; streamlining a business process that cuts expenses or touching the lives of others and helping those in need. But where does respect for the quality of our own work factor in? How often do we question the value of what we [...]
With the advent of Social Media becoming accepted by the masses our minds are being conditioned to expect fast tracked answers to our questions. Beyond 140 characters our attention span degrades exponentially. How can we change our method of delivering our messages without losing the clarity that comes with detail? Maintaining your audience’s attention Whether [...]
At the start of each year I take a few days to review the state of my business. How did my core services perform compared to previous years? Can I determine a trend in the industry, or client requests, that I should adjust to? With as little as 15 minutes you can start your new [...]
The secret to expanding your brand’s market share is your campaign’s prestige. Not the prestige you harness from past success but the concept of commanding a position in people’s minds with a simple turn of events. A slight of hand to keep your customer engaged, intrigued and ready to consume. This technique is commonly used [...]
