LeBron James: A Social Media Brand on a Larger Stage Than Us

…that doesn’t make us egotistical at all. It means we are passionate about what we experience.

The abilities of individuals have grown at an exponential rate in recent years. Each one of us has become our own brand. We find ourselves in positions of influence on a daily basis thanks to Social Media. LeBron James is no different than any of us in that regard.

@EricStangel wrote “BREAKING: Tonight’s LeBron James Special has been nominated for a special Emmy “Biggest Waste Of Everyone’s Damn Time”

Very few have the ability to say they are instrumental in a worldwide brand that employs hundreds to thousands of people on a daily basis.

Although LeBron has a one hour special on paid cable television this is a rather large decision to himself, his family, the NBA and, naturally, his worldwide brand. Very few, if any, that read this blog have the ability to say they are instrumental in a worldwide brand that employs hundreds to thousands of people on a daily basis. Yet each one of us has a Twitter account. And through each Twitter account we post 140 characters of self indulgence. Random anecdotes and links that we find useful. In between the randomness we communicate our pitfalls. Our accomplishments. And we help others when we can. But that doesn’t make us egotistical at all. It means we are passionate about what we experience.

LeBron is broadcasting his passion on TV. Condensing roughly 200,000 tweets into the span of one hour.

He is highlighting his passion for the sport of basketball. The same way we highlight our passion for food, sports, movies or random quotes on Twitter. It’s just a different stage.

In the end, all LeBron does is play a sport. When he makes a decision that changes the outcome of various teams people will notice. Why? Because he is one of the best playing right now. Just like when Steve Jobs walks up on stage to showcase a new Apple product to the world. The more successful you are the larger your stage. We haven’t reached the level of a LeBron or Jobs yet. So we write our blogs and post on Twitter. One day we will get a chance to be in the newspaper. Then television. Possibly a press conference. Maybe even have the opportunity to change the industry we call home.

It’s about influence. About passion. About being a game changer.

If you were in his position, with a decision that will change the face of your industry as a whole, what would you do to broadcast it?

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