75x award-winning UX strategist & customer behavior advisor to the stars (ie startups, solopreneurs, agencies, and Fortune 500s).

I ensure that your project can launch successfully by bridging the gap between business stakeholder needs and the expectations of your customers. I specialize in advising companies that have a general understanding of what they need to accomplish but lack the resources, team, or experience to fully understand the execution.

Want to jump on a strategy call for a few minutes without worrying about contracts? Let’s do it:

Companies / Organizations in which I am involved:


You may know me from:

  • Color Theory & Design Psychology (Cover Story) – Net Magazine issue 318, May 2019
  • Create Perfect User Flows (Cover Story) – Net Magazine issue 315, February 2019
  • Become a UX Testing Expert (Cover Story) – Net Magazine issue 310, September 2018
  • The Responsive Web Design Handbook – 2018 Edition
  • UX Theory: The Science of Emotional Data (Cover Story) – Net Magazine issue 298
  • In Business Madison – Featured Professional of the Week, October 2015
  • America’s Backbone from U.S. Cellular – “Future-Proof Your Business”, September 2015
  • Awwwards.com – Named a top user experience resource in the industry, August 2014
  • The Ultimate Guide to Web Design – 2013 Edition